A real estate agent’s primary goal is to achieve the best possible price for your property.
In order to do this, a property should be marketed professionally.
Normally the property will be decluttered first. After this, professional photography must be used. Professional photography is not optional. The property has to be presented in the best possible light, remembering that the goal is to make your home stand out from the competition. The photos should generate more interest, so you create more enquiry. More enquiry, normally means more buyers, that should translate to a higher price.
As part of the marketing, the agent will place a photo sign out the front of your property. Again, this is to showcase your home.